Squid of Man

Did you ever think you'd see the day Lif and Def Jux were shillin for MTV and running bullshit, ego-centric competitions?

Yeah, I did too.

UPDATE: Aesop Rock is in on it too.

AESOP ROCK COMMISSIONED FOR NIKE + ORIGINAL RUN SERIES!


Joining the ranks of renowned artists The Crystal Method and LCD
Soundsystem, MC/Producer Aesop Rock has joined forces with Nike to
release an original composition in the third installment of the "Nike +
Orignal Run" series, available exclusively in the Nike Sport Music store
on iTunes. All Day: Nike + Original Run, a 45-minute continuous mix,
was created specifically with runners in mind and reflects Aesop Rock's
distinct and unique style. "I wanted to create something that evolved
enough that the sound was constantly fresh and attractive, as if the
runner were moving through a set of differing cities or landscapes."

Just...yeah.

[sigh]

Background information (from CNN):

SACRAMENTO, California (AP) -- A woman who competed in a radio station's contest to see how much water she could drink without going to the bathroom died of water intoxication, the coroner's office said Saturday.

Jennifer Strange, 28, was found dead Friday in her suburban Rancho Cordova home hours after taking part in the "Hold Your Wee for a Wii" contest in which KDND 107.9 promised a Nintendo Wii video game system for the winner.

"She said to one of our supervisors that she was on her way home and her head was hurting her real bad," said Laura Rios, one of Strange's co-workers at Radiological Associates of Sacramento. "She was crying, and that was the last that anyone had heard from her."

It was not immediately known how much water Strange consumed.

A preliminary investigation found evidence "consistent with a water intoxication death," said assistant Coroner Ed Smith.

John Geary, vice president and marketing manager for Entercom Sacramento, the station's owner, said station personnel were stunned when they heard of Strange's death.

"We are awaiting information that will help explain how this tragic event occurred," he said. Initially, contestants were handed 8-ounce bottles of water to drink every 15 minutes.

"They were small little half-pint bottles, so we thought it was going to be easy," said fellow contestant James Ybarra of Woodland. "They told us if you don't feel like you can do this, don't put your health at risk."

Ybarra said he quit after drinking five bottles. "My bladder couldn't handle it anymore," he added.

After he quit, he said, the remaining contestants, including Strange, were given even bigger bottles to drink.

"I was talking to her and she was a nice lady," Ybarra said. "She was telling me about her family and her three kids and how she was doing it for her kids."

This is a recording of the show which killed this poor woman. It may be in bad taste, it most certainly is morbid as fuck, but...I don't know, something compelled me to listen to the whole thing.

Seriously, be warned. Probably the only thing more shocking than hearing a woman begin the process of...well, dying is hearing how callous the stupid-as-fuck DJs act. They've since been fired, but listening to this...somebody needs to go to prison

To tide you over, today, I saw a homeless man playing a PSP. No shit. He was a Big Issue salesman on the corner of Park & Castlereagh St.

The imagery was rich with symbolism.