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Atari Test Drives Lower 360 Game Pricing


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Get it? "Test Drive"? So very witty.

Atari are up to something. Allow Bruno Bonnell, Chairman, CEO and Chief Creative Officer for Atari explain:

“Innovation should be available to everyone, not a privilege for those who can afford high price tags,"

I can hear the Soviet national anthem creaking into life behind them, red flags fluttering gently in the breeze. That sounds pleasantly egalitarian of them.

"We believe it is our mission to deliver triple-A games that are accessible to the masses. As such, we are offering Test Drive Unlimited – a game that is being positively touted and recognized by the media – for $39.95-," he continues, as the anthem fires into life, the ghosts of Lenin and Trotsky nodding sombrely in the background. He's sounding awfully generous with all of this...

"-and furthermore, will continue users’ experiences past launch by featuring new cars and free music for download". Ah. Right. So, there it is. Just like Soviet Russia, you're trying to get us all onside by mouthing the right platitudes about equality and the masses, then when we've signed on you're going to fuck us all royally.

Safe money is on Atari releasing a game that's only 2/3 finished, then they'll charge for the extra content over Xbox Live that you should have got in the first place. And they'll charge enough over 2-3 downloads that it probably ends up costing USD$70 to get all of it. And suddenly, you've spent more than you would have on a regular-priced game, and Atari are pissing themselves all the way to the bank.

You heard it here first, kids. It's a trap!

[thanks next-gen]



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